
Air Pacific considers its relationship with its partners as a key to its continued success. These partners are more than just acquisitions and Air Pacific acknowledges their contributions.
As our major shareholder at 51%, Air Pacific Limited values the contributions of Government to the on-going success of Air Pacific.
As a shareholder with 46% ownership of Air Pacific and code-sharing rights on the major services such as Auckland, Sydney, Melbourne, Brisbane and Los Angeles, Qantas is a major partner of Air Pacific. Qantas also provides ground and airport counter support in Australia and reservations support from Tuscon, Arizona.
Both the FVB and Air Pacific jointly promote Fiji to the world. This is a key to the on-going success of Air Pacific and Fiji as a destination. In essence, Air Pacific sells Fiji and not the carrier!! Marketing funds are pooled together in some markets to create more value for our dollars spent.
American Airlines code-shares on Air Pacific and provides a feed from Los Angeles into Fiji by buying seats on Air Pacific's scheduled services to Fiji. Its Frequent Flyer program covers Fiji as well as enhancing the distribution of Air Pacific.
As Fiji is primarily a tourist destination driven by hotel packages, the wholesalers in Australia, New York, Japan and the UK and Europe are key partnerships to delivering visitors to Fiji. The wholesaler basically combines the airline ticket (air) and hotel accommodation (land) as a package and offers them as packages to customers.
The hotels are crucial to Air Pacific's on-going success and a lot of co-operative time and effort is spent with hotels on selling Fiji as a destination that is attractive, competitive and viable.